Simply put, Internet Marketing is developing and executing a plan to use available tools and tactics based on current search engine trends. That plan of action must include some basic fundamentals. You need lots of links all over the internet that point towards your site. You need to make sure your site is easily read by search engines. You’ll want to make sure you are constantly working on developing your social network which helps grow and maintain “Buzz” about your product or service. The more people talking about you and becoming loyal to your brand, the better off you are. It’s just like conventional advertising, only some of the tactics are a little different.

Many industry experts will tell you that this takes near divine precision. Really, It doesn’t take a rocket scientist to market successfully online. Internet Marketing does however, takes a lot of time, tools and technical know how, to manage the tasks effectively and efficiently. If anyone ever tells you that they’ll have you listed on the front page of Google for all of your keywords within a few weeks, they are selling you snake oil. Internet Marketing is time commitment.

Here are the “Must Knows” – simplified…

On Page SEO:

This is where you make sure your site has certain elements that a “crawler” based search engine can read your site. Knowing what sites like Google and Yahoo look for is vital. These types of search engines crawl the internet looking for updated or most relevant information. They are not human, so they look for the way your site written in source code. Keywords, blogs, META tags, text sizes, pages, site maps, links and even page loading speeds are looked at and used to determine your rank within the search engine. Now, just because you performed SEO for your site back in 2009 doesn’t mean that Google hasn’t changed the way it looks at pages, so going back and reviewing your on page optimization periodically will keep you ranked higher. For just $5.00, we’ll give you a full report about your current site’s On Page SEO. That’s less than the cost of an Extra Value Meal at your local fast food restaurant!

Off Page Internet Marketing:

Submitting your site to the Search Engines themselves is an easy one. By doing that, you are telling the Search Engines to look at you. Just because you submit your web address to them, doesn’t mean they’ll look at you immediately. You don’t get amazing results telling a search engine to look at you, but it doesn’t hurt you either.

LINKS, LINKS, LINKS and then some more LINKS. There are thousands of sites to create one-way links to your pages. You’ll need a lot of them and they need to be quality links. You can do this buy submitting articles to article directors such as DMOZ or EZINE. Having content written that contains links to your site and the submitting them to these sights will may a difference in your Ranking. Why? Because article directories or (Human Powered Search Engines) are edited by humans and crawling search engines rely on them to show content that isn’t complete garbage. The well-known search engines are not run by idiots. They want to make sure when people search for terms, they get relevant content. If there was no human factor checking content on the web, spammers would just produce garbage to trick the code reading search engines to believe that garbage was priceless material.

Social Bookmarking:

Submit links on Social Bookmarking sites like Digg and Delicious. Social Bookmarking is time consuming, but the more one way links you have, the better your ranking will be. Social Bookmarking sites provide users with recommendations for just about everything you can think of from good videos to watch, articles to read, cars to drive and food to eat. You name the topic and there will be a social bookmarking site that will have hundreds of links that recommend whatever it is a user is looking for. Don’t have the time or interested in spending hours each day signing up for bookmarking sites? Let us do that for you. Our prices are VERY competitive!

Pay Per Click or PPC:

Just exactly what it sounds like. You are basically paying search engines to list you at the top of their pages for the keywords you choose. As long as you can afford to pay a bid price each time a user clicks your link, it’s a great way to speed up your climb to the top and stay there. PPC Campaigns that are highly effective and focus like a laser beam on keywords that produce real results are very powerful.

Social Media Marketing:

It’s more than just going on Twitter and telling your followers what great services and products you have. As a matter of fact, we’ll just call that Social SPAM. If you don’t like it in your email box, why do you think social network users would like it in front of them. Good Content is the key to social media marketing! If you are writing good articles, you can offer them up to your social network. Blogging is great as long as you are producing blogs that your followers will likely share with their friends. Inject some personality into your Facebook postings and your Tweets. Facebook also offers the ability advertise on their site. Consider using Social Media Management as an affordable option to your SEO and Internet Marketing arsenal. Many companies are now outsourcing some or all of their social media tasks as these tasks can be quite time consuming and ineffective if not managed properly.

Email Marketing:

Building your mailing list is a huge priority, but making sure you are mailing out more than just garbage is equally important. You’ll need a system acquire email addresses to add to your list. Depending on how your business works, this can be done through your customer service staff or just on your website. No matter how you do it, always protect your email list. These are your clients and they are allowing you to email them, so don’t damage your own reputation by endlessly spamming them or even worse, selling the list.

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